Posts tagged "lifestyle relevance"

Heart of Retail Growth

Role of Experience Trumps Conventional Retail Wisdom

March 29th, 2016 Posted by brand marketing, Brand preference, Retail brand building, retail brand relevance, Uncategorized 0 comments on “Role of Experience Trumps Conventional Retail Wisdom”

What’s the magic that drives retail growth?


I hope we can agree, more often than not, the product is the marketing these days. To be successful in retail (or packaged product for that matter), the core concept and how it’s presented has way more to do with outcomes than isolated application of an external marketing tool or social savvy communications strategy.


Snacking at Work

Snack-ization Trend Disrupts Food Business

February 23rd, 2016 Posted by food experiences, Food Trend, Healthier habits, Insight, retail brand relevance, shopper experience, Supermarket strategy, Uncategorized 0 comments on “Snack-ization Trend Disrupts Food Business”

Clarion call for new snack destination at food retail.

Once upon time, there were three regular meals in American households. Snacks were an occasion that generally landed before and/or after dinner. Our mealtime rituals brought structure to the day: a defined beginning, an ending and some transitions in between.