This is the second installment in our “2015 Emerging Food Trend Forecast” series exploring food and beverage mega-trends.
2. Revolution in supermarkets and the rise of Groceraunt
The supermarket industry is going through dramatic change as a result of this consumer design for higher quality foods and food experiences. The center of the traditional grocery store is shrinking while the fresh perimeter is expanding. Some legacy brands and categories like cereal are flat to declining while the kitchens inside supermarkets are going through what best can be described as a culinary renaissance.