Posts tagged "social media strategy"

If Content Marketing Matters to Engagement, Then What’s the Right Tool?

October 26th, 2015 Posted by digital tools, Insight, Retail brand building, shopper behavior, Uncategorized 0 comments on “If Content Marketing Matters to Engagement, Then What’s the Right Tool?”

Video.

This should not be a surprise, but when it comes to engagement and shareability, two primary measures of effectiveness in content marketing outreach — video stands as a leader among tools in the tool box.

Consumers like to watch…

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