Posts tagged "retail relevance"

Heart of Retail Growth

Role of Experience Trumps Conventional Retail Wisdom

March 29th, 2016 Posted by brand marketing, Brand preference, Retail brand building, retail brand relevance, Uncategorized 0 comments on “Role of Experience Trumps Conventional Retail Wisdom”

What’s the magic that drives retail growth?

 

I hope we can agree, more often than not, the product is the marketing these days. To be successful in retail (or packaged product for that matter), the core concept and how it’s presented has way more to do with outcomes than isolated application of an external marketing tool or social savvy communications strategy.

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Supermarket Retail in State of Revolutionary Change

November 4th, 2013 Posted by Healthy Living, Retail brand building, Supermarket strategy 0 comments on “Supermarket Retail in State of Revolutionary Change”

Vegfantasy

New formats, new ideas, new media, new channels — all at once

By Bob Wheatley

What’s for dinner anyway? Well that could be curry braised baby carrots in shallot sauce with duck confit that you picked up from the hot table area of your favorite supermarket-as-restaurant store. What was once a four-walled pantry and acres of shelving to serve up a mind numbing array of umpteen thousands of skus of packaged items, is now leaning into lifestyle relevance in a big way. Food shopping organized around how people actually live, what their food passions, interests and concerns are about, now factored into store and retail brand concept.

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