Posts tagged "retail chain"

Heart of Retail Growth

Role of Experience Trumps Conventional Retail Wisdom

March 29th, 2016 Posted by brand marketing, Brand preference, Retail brand building, retail brand relevance, Uncategorized 0 comments on “Role of Experience Trumps Conventional Retail Wisdom”

What’s the magic that drives retail growth?

 

I hope we can agree, more often than not, the product is the marketing these days. To be successful in retail (or packaged product for that matter), the core concept and how it’s presented has way more to do with outcomes than isolated application of an external marketing tool or social savvy communications strategy.

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