Posts tagged "pet nutrition"

Time to Humanize Pet Food Marketing

May 6th, 2015 Posted by Insight, Pet care, Pet food, Retail brand building, retail brand relevance 0 comments on “Time to Humanize Pet Food Marketing”

Pet Parent and Pets

Ever since 2007 when the pet food industry was upended by the revelation that one Canadian company was manufacturing more than 100 brands of pet diets, the entire market has morphed northward in a nutritional race to the top – along the way amplifying ingredient strategies and high quality whole food recipes.

(more…)

THREE KEY INGREDIENTS TO PET CARE BRAND GROWTH AND SUCCESS

November 20th, 2013 Posted by Pet care, Pet food 0 comments on “THREE KEY INGREDIENTS TO PET CARE BRAND GROWTH AND SUCCESS”

Petfoodpremium 

It’s not just what’s in the bag or can…

By Bob Wheatley

Have you noticed changes at the pet store lately? More brands are occupying in-store real estate than ever before. The impact of ongoing trends in pet care driven by humanization of the pet relationship, followed closely with premiumization of the pet food business generally, have changed the competitive paradigm for brands and businesses in this space.

(more…)

Archives

Categories