Posts tagged "marketing"

Stop Doing What Doesn't Work

Marketing is no longer a department. It’s now a behavior.

March 7th, 2016 Posted by brand marketing, Insight 0 comments on “Marketing is no longer a department. It’s now a behavior.”

Are you prepared to recast the journey to growth?

More has changed in the marketing world over the last two years than the previous 50. The traditional marketing rulebook is sooo cooked. The path to growth is a different journey. Yet, remarkably, many organizations are still tethered to an outmoded view that marketing operates as a distinct unit or practice within the business to lure customers to the brand and store.


New Marketing: Stop Selling and Start Engaging

November 4th, 2015 Posted by Insight, storytelling, Uncategorized 0 comments on “New Marketing: Stop Selling and Start Engaging”

Bringing more humanity to the conversation

Human Relationship Building

More often than not, marketing campaigns celebrated in the ad and marketing trades get the attention because in one way or another they may be fun, sexy, innovative or even glamorous.

Yet ultimately when we put the acid test of consumer behavior against the outcomes, we find that despite the adoration, occasionally these investments are simply ineffective.



Our Story: Building the Higher Purpose Brand

May 22nd, 2015 Posted by brand marketing, Growth, Insight, storytelling, Transformation 0 comments on “Our Story: Building the Higher Purpose Brand”

What's your Higher Purpose?

I’m a consumer brand-building specialist with a long history in food, beverage, lifestyle and home-related categories. Your early days indeed inform your future. Here’s mine:

Respect for the power and importance of brand building has been at the core of my professional life even before I started in the agency business with Ogilvy & Mather. Coming out of school, I found an interesting post as head of public relations for a unique political arm of county government in the Seattle area. King County Executive John Spellman established an “Office of Agriculture” as part of his public policy agenda – the preservation of rapidly disappearing urban agriculture. It was called The Farmlands Proposition. My role was to handle communications strategy and press relations.


Marketing in the Age of Story

May 13th, 2015 Posted by brand marketing, change, digital tools, Insight, retail brand relevance, storytelling, Transformation, Uncategorized 0 comments on “Marketing in the Age of Story”

What's Your Story?

Alert: we’re not really selling products anymore. The ground has shifted and the path to business growth has changed.