Posts tagged "intentional tools"

Calories constitute half the story – nation now on full march to healthy lifestyle

May 31st, 2013 Posted by Healthy Living 0 comments on “Calories constitute half the story – nation now on full march to healthy lifestyle”
healthylifestrylechoice

Desire for healthy lifestyle connected to healthier choices.

 

Where does this sit in your strategic plan and mission?

By Bob Wheatley

Yesterday 16 top food and beverage makers announced  they have met their goal to cut 1.5 trillion calories from their products, as part of their collective involvement in the Healthy Weight Commitment Foundation.

In the same story a Hudson Institute report states that better-for-you products contributed $1.25 billion of sales increases for the 16 companies involved from 2007 to 2011 (just $300 million in sales growth attributed to high calorie options in their portfolios). So clearly better-for-you is better for business.

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