Posts tagged "insight"

FIVE BIGGEST PITFALLS TO NAVIGATE IN TRANSFORMATIONAL CHANGE

May 22nd, 2014 Posted by brand marketing, Brand preference, change, Growth, Healthy Living, Insight, Navigation, Uncategorized 0 comments on “FIVE BIGGEST PITFALLS TO NAVIGATE IN TRANSFORMATIONAL CHANGE”
Fork In The Road

Change requires a decision. Which path will you take?

Understanding Implications of the Culture Shift to Healthy Lifestyle

By Bob Wheatley

Legacy categories like soft drinks have taken a hit. The supermarket footprint is in the midst of evolutionary change to push more space in fresh and prepared foods at the expense of center-store packaged products. Research shows a pervasive preference for foods and beverages with a healthier halo.  Organic produce is appearing in Walmart. Industry leading growth in foodservice is coming from upstart newcomers – from hamburgers to food trucks. Protein is the new black. Higher quality is now table stakes for any food, beverage and household products business. And incidentally if you’re not truly mattering to your core consumer, you’re a commodity.

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IF YOU DO ANYTHING TODAY, READ THIS BOOK…

April 10th, 2013 Posted by brand marketing 0 comments on “IF YOU DO ANYTHING TODAY, READ THIS BOOK…”

Can'tBuyLikecover

I should have written it, nonetheless it’s vital to your business prospects… 

By Bob Wheatley

For years I have been writing, exclaiming, extolling, expressing, supporting and exhorting the value of looking at brand building and business through a different lens. One based on relationship building rather than viewing consumers as walking wallets and marketing as strictly a persuasion and transaction-focused exercise.

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