Posts tagged "healthy living"

HEALTHIER CHOICE COLLIDES WITH HUMAN BEHAVIOR – EXPERTS LAY PATH TO HEALTHY HABITS

November 7th, 2013 Posted by Healthier habits, Healthy Living, Human behavior, Indulgent brand strategy 0 comments on “HEALTHIER CHOICE COLLIDES WITH HUMAN BEHAVIOR – EXPERTS LAY PATH TO HEALTHY HABITS”

bigboy

Taste and desire at odds with healthy?

By Bob Wheatley

At the recent national FNCE (Food and Nutrition Conference and Expo) convention in Houston, the largest annual gathering of nutrition and dietary experts, one of the best-attended “hot topic” presentations dug into the perennial challenge of healthy vs. human. And in doing so uncovered massive opportunities for food and beverage businesses to help consumers lead healthier lifestyles.

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IT’S IN JAMBA

July 29th, 2013 Posted by Brand preference, Healthy Living, Human behavior 0 comments on “IT’S IN JAMBA”

Jambasmoothieshot

What’s outside allures; what’s inside matters

By Bob Wheatley

Beverages made with whole fruit and vegetables provide a great tasting, portable source of nutrition. Sounds pretty good, right? Well it’s in Jamba, literally. Even so people don’t always make decisions purely on the logic driven plane of “good-for-you” – we are also emotional creatures who crave indulgence, happiness and surprise. How do you blend these two behaviors? Read on…

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