Posts tagged "food behaviors"

LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – FIRST OF A FIVE PART SERIES

February 18th, 2015 Posted by food experiences, Food Trend, Healthy Living, Insight 0 comments on “LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – FIRST OF A FIVE PART SERIES”

Part 1: Emergent’s 2015 Emerging Food Trend Forecast

For years we’ve talked about the shifts in behavior summed up in this statement: “more than ever, people want higher quality food and beverage experiences to go along with their higher quality lifestyles.” This condition is now pervasive and will inform those who grow and those who experience challenges in their core businesses.

(more…)

SUPERMARKETS: DO YOU KNOW ME, LOVE ME?

June 4th, 2014 Posted by Retail brand building, retail brand relevance, shopper experience, Supermarket strategy, Uncategorized 0 comments on “SUPERMARKETS: DO YOU KNOW ME, LOVE ME?”
Image of young couple with cart in supermarket

Is your supermarket about cans and boxes or food experiences?

Relevance should guide retail brand value propositions…

By Bob Wheatley

Research shows that home cooks typically learn and establish expertise around 10 menus. And while these may evolve or modify over time, the number of them tends to remain the same. Thus the items purchased – while also varying here and there – will retain a measure of continuity.

(more…)

Archives

Categories