Posts tagged "food behaviors"

LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – FIFTH OF A FIVE PART SERIES

April 18th, 2015 Posted by brand marketing, change, Food Trend, Insight, Transformation 0 comments on “LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – FIFTH OF A FIVE PART SERIES”

2015 food and beverage mega-trends

This is our fifth and final installment of Emergent’s “2015 Emerging Food Trend Forecast” series covering the top four food and beverage industry mega-trends for this year and implications for brand marketing and communications.

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LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – FOURTH OF A FIVE PART SERIES

April 6th, 2015 Posted by food experiences, Food Trend, Insight, shopper behavior, Transformation 0 comments on “LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – FOURTH OF A FIVE PART SERIES”

The Grand Ingredient Play

This is the fourth installment in our “2015 Emerging Food Trend Forecast” series exploring food and beverage mega-trends.

4. The grand ingredient play – exotic spices, salts, sauces and other flavor enhancers to entice adventurous palates in the cupboard and fridge

For years we’ve watched the craft beer industry grow by leaps and bounds while factory beer sales erode. We’re now at the edge of the craft food movement as specialized, smaller scale food and beverage ideas gain notoriety. The U.S. food industry in many cases is built to serve scale. Bigger is better. However…

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LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – THIRD OF A FIVE PART SERIES

March 28th, 2015 Posted by change, food experiences, Food Trend, Insight, Transformation 0 comments on “LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – THIRD OF A FIVE PART SERIES”

Culinary Commandos

This is the third installment in our “2015 Emerging Food Trend Forecast” series exploring food and beverage mega-trends.

3. Meet the growing league of culinary commandos

Most pundits predict the continued shrink of cooking skills alongside the rise of prepared meal solutions. We agree. But with a big, heavy asterisk. There is a smaller and nonetheless vitally important and we believe growing segment of home “uber-cooks.” They represent an important, influential audience that can impact the fortunes of all segments and players in food and beverage.

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LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – SECOND OF A FIVE PART SERIES

March 13th, 2015 Posted by food experiences, Food Trend, Insight, shopper experience, Supermarket strategy, Uncategorized 0 comments on “LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – SECOND OF A FIVE PART SERIES”

Part 2: Emergent’s 2015 Emerging Food Trend Forecast

This is the second installment in our “2015 Emerging Food Trend Forecast” series exploring food and beverage mega-trends.

2. Revolution in supermarkets and the rise of Groceraunt

The supermarket industry is going through dramatic change as a result of this consumer design for higher quality foods and food experiences. The center of the traditional grocery store is shrinking while the fresh perimeter is expanding. Some legacy brands and categories like cereal are flat to declining while the kitchens inside supermarkets are going through what best can be described as a culinary renaissance.

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LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – FIRST OF A FIVE PART SERIES

February 18th, 2015 Posted by food experiences, Food Trend, Healthy Living, Insight 0 comments on “LEADING TRENDS IMPACTING THE FOOD AND BEVERAGE INDUSTRY – FIRST OF A FIVE PART SERIES”

Part 1: Emergent’s 2015 Emerging Food Trend Forecast

For years we’ve talked about the shifts in behavior summed up in this statement: “more than ever, people want higher quality food and beverage experiences to go along with their higher quality lifestyles.” This condition is now pervasive and will inform those who grow and those who experience challenges in their core businesses.

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SUPERMARKETS: DO YOU KNOW ME, LOVE ME?

June 4th, 2014 Posted by Retail brand building, retail brand relevance, shopper experience, Supermarket strategy, Uncategorized 0 comments on “SUPERMARKETS: DO YOU KNOW ME, LOVE ME?”
Image of young couple with cart in supermarket

Is your supermarket about cans and boxes or food experiences?

Relevance should guide retail brand value propositions…

By Bob Wheatley

Research shows that home cooks typically learn and establish expertise around 10 menus. And while these may evolve or modify over time, the number of them tends to remain the same. Thus the items purchased – while also varying here and there – will retain a measure of continuity.

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