Where does this sit in your strategic plan and mission?
By Bob Wheatley
Yesterday 16 top food and beverage makers announced they have met their goal to cut 1.5 trillion calories from their products, as part of their collective involvement in the Healthy Weight Commitment Foundation.
In the same story a Hudson Institute report states that better-for-you products contributed $1.25 billion of sales increases for the 16 companies involved from 2007 to 2011 (just $300 million in sales growth attributed to high calorie options in their portfolios). So clearly better-for-you is better for business.