Posts tagged "differentiation"

Solving the Commodity Category Challenge

September 18th, 2015 Posted by brand marketing, Brand preference, Insight, storytelling, Uncategorized 0 comments on “Solving the Commodity Category Challenge”

How to win when winning can be elusive…

Solving the Commodity Category Challenge

Put yourself in your shoppers’ shoes:

Have you ever stood in front of a grocery shelf or case and had trouble making a selection because they all looked the same and made similar claims?

Cheese, milk, vegetables, eggs, fruits and proteins face a similar challenge. As commodities, the distinctions between forms and varieties are often slender in the minds of consumers – and choice often defaults to price.

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THREE KEY INGREDIENTS TO PET CARE BRAND GROWTH AND SUCCESS

November 20th, 2013 Posted by Pet care, Pet food 0 comments on “THREE KEY INGREDIENTS TO PET CARE BRAND GROWTH AND SUCCESS”

Petfoodpremium 

It’s not just what’s in the bag or can…

By Bob Wheatley

Have you noticed changes at the pet store lately? More brands are occupying in-store real estate than ever before. The impact of ongoing trends in pet care driven by humanization of the pet relationship, followed closely with premiumization of the pet food business generally, have changed the competitive paradigm for brands and businesses in this space.

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