Posts tagged "consumer"

IF YOU DO ANYTHING TODAY, READ THIS BOOK…

April 10th, 2013 Posted by brand marketing 0 comments on “IF YOU DO ANYTHING TODAY, READ THIS BOOK…”

Can'tBuyLikecover

I should have written it, nonetheless it’s vital to your business prospects… 

By Bob Wheatley

For years I have been writing, exclaiming, extolling, expressing, supporting and exhorting the value of looking at brand building and business through a different lens. One based on relationship building rather than viewing consumers as walking wallets and marketing as strictly a persuasion and transaction-focused exercise.

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