Posts tagged "consumer insights"

online shopping

Engaging the Empowered Consumer

September 13th, 2016 Posted by shopper behavior, shopper experience 0 comments on “Engaging the Empowered Consumer”

Time to put the human at the center of business strategy.

At first this is likely to sound intuitive: food brands and retailers should put the consumer at the center of their business model, marketing and operations. But in reality it is an exception and not the rule. Far too many organizations continue to put themselves – their know-how and technologies and yes, their bottom line objectives – ahead of the consumers they wish to serve.

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Communications Success

We’re Blowing Up The Agency Value Proposition

February 10th, 2016 Posted by Insight, Transformation, Uncategorized 0 comments on “We’re Blowing Up The Agency Value Proposition”

What to do when often the product is the marketing…

Typically we see clients looking to their agencies to create and craft communications tools. In many cases the “ask” is quite prescriptive: we need a [fill in standard tactic here] for this project/launch/introduction. The request goes out. And many firms are content to provide their form of nail for the available budget hammer.

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