Posts tagged "brand transformation"

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Part 2: Emergent’s 2016 Marcom Myth Busters

December 28th, 2015 Posted by Growth, Insight, Retail brand building, Transformation, Uncategorized 0 comments on “Part 2: Emergent’s 2016 Marcom Myth Busters”
3 Steps to Marketing Greatness – Mapping the Milestones to Transformation.

Over the course of my career there have been moments when lightning struck – when ideas well-executed helped usher in transformational change for a client.

Looking back, I’ve noticed some common threads through these experiences – where guidance emerges around the right conditions that elevate the level of work, the outcomes and business benefits.

Some of this will seem intuitive, but it’s one thing to say it and another to do it.

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YOUR BRAND STORY MAKES OR BREAKS THE FUTURE – AND IT’S MORE THAN A STORY

April 24th, 2014 Posted by brand marketing, Healthy Living, Insight, Navigation 0 comments on “YOUR BRAND STORY MAKES OR BREAKS THE FUTURE – AND IT’S MORE THAN A STORY”
boat sails through the graveyard of sunken boats

Navigating the sea change in consumer preferences

 

Company behavior builds or detracts from the story you need to tell

By Bob Wheatley

Today we hear again at Food Navigator that legacy soft drink businesses are in decline. A cultural shift has already occurred and it is changing how the game is played for growth. Either you are authentically “in league” with the consumer’s passion for healthy living and their need for control in their lives around it, or you risk outright rejection despite whatever equity you believe has been retained and accumulated over time.

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