Work to Avoid These 3 Roadblocks to Brand Growth.
It will always be the purpose of business to “get and keep a customer.” And to do that, all manner of content, communications, and lures and bait are often broadcast in an effort to command attention. Otherwise known as push, push, push.
Yet, at times, we may be missing the forest for the trees – not correctly understanding an evolved consumer experience and behavior around the purchase decision. Awareness does not constitute engagement.