Restaging who you are unlocks the door to prosperity and growth
By Bob Wheatley
When I say Jamba Juice most likely your mind turns to fruit smoothie outlet. So is a Jamba store essentially four walls with some blenders and pureed fruit in a cup? For a period of time in their history it may well have been. The word healthy loosely attached to the brand persona and a bright, colorful, fun atmosphere to deliver some fruity refreshment. So far so good, but if candor is applied, the picture was fair financially. Some questioned the long-term value proposition on a business that seemed to straddle the trench between beverage and treat…
Here’s another layer of candor: Emergent now represents Jamba so we have our hands deeply in the pool of change at this dynamic company.