Emergent worked with Jamba Juice® to help map and implement their strategy to shift from smoothie shop to healthy lifestyle brand. Emergent helped create new business channels (schools), refine brand positioning, develop new relevant products and new communications platforms including content creation with Jamba’s Healthy Living Council.
Emergent helped transform the hard cheese category and expand business growth opportunities for share leader Schuman Cheese. First by helping eliminate widespread fraud and adulteration. And second by creating the industry’s first trust mark program – True Cheese® – that supports product quality and ingredient transparency messaging.
Emergent’s expertise in healthy living also extends to our furry family members and premium pet food. To help bring greater differentiation within its portfolio of brands, Emergent worked with Merrick Pet Care – providing pet parent consumer insights, messaging recommendations and branded communications in support of new product launches.