Delighted to share the first installment of our new monthly column at Pet Age magazine (Click here to read): COVID 19’s Unintended Gift to Pet Brand Marketing: https://bit.ly/COVIDPetBrandMarketing
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Bob Wheatley is the CEO of Chicago-based Emergent, The Healthy Living Agency. Traditional brand marketing often sidesteps more human qualities that can help consumers form an emotional bond. Yet brands yearn for authentic engagement, trust and a lasting relationship with their customers. Emergent helps brands erase ineffective self-promotion and replace it with clarity, honesty and deeper meaning in their customer relationships and communication. For more information, contact [email protected] and follow on Twitter @BobWheatley.